Build In Your Primary Monetization Model
Then Diversify: Add Multiple New Streams Of Income

All types of "small small businesses" use SBI!. Each uses C T P to build a thriving online presence, the site's motor. Then, and only then, each adds the "M"... they Monetize. Each monetizes the evergrowing PREsold traffic according to the particular primary business model. Then they blend in additional monetization revenue sources to further increase income, stability and growth (see below). HIDE THIS Small-Small Businesses & Their Monetization Models The "Small-Small Business" ("SSB")... this term includes any 1-to-10-person small business. It is not the same as the "SME" space, which one tends to generally think of as "larger small businesses and up." SSBs include an infinite variety of niches (from "Antique watch repair" to "Zoological gardening"). That "niche-space" is forever expanding, with the number and variety of services and products growing geometrically. And it is the SSBs, the real backbone of our economy, that create and fill those niches. While there are an infinite number of possible niches, SSBs fall into a dozen major types of businesses, each with its own primary monetization model. A "monetization model" is simply how you convert traffic into dollars, and is usually specific to your kind of business. For example... If you are in the e-goods business, it's pretty simple. You sell e-goods. If you are an affiliate, you don't sell. You refer/recommend others to your online merchant/partners who pay you a commission. And if you are in the network marketing business, your Web site's goal should be to cause interested visitors to contact you. You continue the conversation with these warm leads offline, ultimately selling products and adding distributors. To summarize, each particular type of SSB (ex., hard goods vendors, agents, affiliates, network marketers, etc.) has its own monetization model... its own way of converting traffic into dollars. This is a simple-but-important concept. It is even more important to remember that MONETIZATION is the last step of C T P M. Naturally, the "M" is an important step. After all, it does deliver your financial bottom line. But it is irrelevant if you have not first properly developed "the motor"... C T P The second key concept? Most small businesses stop at one Monetization model, their primary one. "I sell peonies, and that's it." Offline, that may work. You are a landscaper or a dentist or a bookseller. But online, limiting how you convert visitors into dollars is a big mistake. Why? Because most won't want to partake of your primary monetization model. However, some will want to either... click on an affiliate link, or click on a Google ad, or buy a complementary hard good, or or, or, or... and so forth. Net results? Greater income. Your goal is to monetize every visitor, one way or another. That's impossible, of course. But think of it that way. Bottom line? Diversify your income for several reasons... More stability -- if one way of monetizing dries up, the others are there. More flexibility -- you can move your business into the higher yield directions. More efficient and thorough monetization of all traffic. And, naturally, you'll make more money! SBI! enables you to add whatever Monetization models are right for you... at the right moment.   All types of "small small businesses" use SBI!. Each uses C T P to build a thriving online presence, the site's motor. Then, and only then, each adds the "M"... they Monetize. Each monetizes the evergrowing PREsold traffic according to the particular primary business model. Then they blend in additional monetization revenue sources SHOW to further increase income, stability and growth (see below).

Just Getting Started?  Thinking About It?

C T P ,

C T P

Tailor To Time And Priorities

Regardless of your time, it's easy to add time-tailored, multiple streams of income with SBI!. Why? Because the "motor" delivers Top 3% results. HIDE THIS Top 3% Traffic Building Results There are over 56 million sites on the Web. 1,000 randomly selected Site Build It! ("SBI!") sites were recently studied. All statistics are according to Netcraft.com, a leading Net demographic firm and according to Alexa.com, the leading traffic-measurement company. Netcraft tracks the Web hosting industry intensively. Alexa is owned by Amazon.com and powered by Google -- it measures traffic-popularity based on 10 million surfers. Summary of Results 35% of SBI! sites ranked in the top 1% of all sites (i.e., their Alexa Traffic Rank was in the Top 560,000, higher than 99% of all sites on the Web). 53% were in the top 2% 62% scored in the top 3%. This survey was first performed 2 years earlier. How does the current survey compare? SBI! site owners were doing well 2 years ago. And they are doing even better now, ranking higher despite "competition" from far more Web sites. As the years go by, as the Web becomes more and more competitive, the natural and powerful process-and-tools of SBI! gets stronger.   Regardless of your time, it's easy to add time-tailored, multiple streams of income with SBI!. Why? Because the "motor" delivers Top 3% results . SHOW

"OK, I Own My Traffic and It's Building Steadily.
How Many Ways Can I/Should I Monetize?"

Every business has a primary monetization model. It's the #1 way you make your money. For some businesses, it will be immediately obvious. For example...

You have an existing offline business. So you already have a primary revenue source. Your professional antique watch repair service sells your services. Or your peony nursery sells rare and beautiful peonies.

Great! Your SBI! site, driven by its C T P motor, is going to leverage those sales. But why stop there? Not every visitor wants to buy.

Convert a greater percentage of your PREsold, targeted traffic (those would not buy and simply leave your site) into additional streams of revenue. To maximize revenues, diversify. Here's what to do...

Review the list of monetization models (see below). There are many ways to convert warm, willing-to-buy, niche-info-seeking visitors into new income. Add two or more to your business. It's like having several businesses in one.

Just Beginning? Not Sure? Start As An Infopreneur

Build A Monetization Plan Using
This List Of Monetization Models...

If you already have a business, your primary monetization model fits one of those listed below. Naturally, your site will build upon that. But your site can do much more than that. Add two new monetization sources that fit your business, your time constraints, and your abilities best.

If you are starting a business, focus on the Infopreneur model first. This will be the core for now. But review the others, too, just to "prime your brain." Be aware of the possibilities, even if it seems remote and unlikely now. You'd be (you will be) surprised!

(As you review, if a friend comes to mind, please send him/her an e-mail about SBI!.)

Infopreneurs (click to see how to add this revenue)
Now you can publish what you know and love... and monetize it. Together with a blend of affiliate programs and referral deals, AdSense anchors the generation of extra thousands of dollars per month to your online, niche-oriented SBI! business.

Home Business/Work-From-Home (click to see how to add this revenue)
Thinking about starting a work-from-home business? Run a genuine business, your business, from home, full- or part-time. No "biz opp" here -- this is real.

Stay-at-home spouses have built businesses with SBI! that start as the "second income stream" for the family, but grow to become the primary one! From teenagers to retirees... if you know something about something, you can do this.

For the "downsized," SBI! is the opportunity in disguise. Or do you have a 9-5 that you despise and want to own your life by working at home? Get SBI! -- you are less than a year away from "quitting the day job" (our favorite feedback!).

Service Businesses (click to see how to add this revenue)
Offer a service related to your niche. Build a client base, whether clients are local (ex., magician for house parties) or global (ex., JAVA programmer). Or start a completely new service business -- what are you good at?

E-goods Creators/Sellers (click to see how to add this revenue)
Anything can be digitized nowadays -- sell it! Do you have an idea for a much-needed e-book? Are you a photographer with collections of e-photos (the e-photo sales market will boom!)? Or maybe you want to sell an original type of software needed in your niche? Selling e-goods can be highly profitable.

Hard Goods Creators/Sellers (click to see how to add this revenue)
Are you a small business or a craftsman that creates/manufactures/retails your own hard goods (i.e., products that you can actually touch and that you ship -- non-digital products)? Add your own store to your SBI! site and sell direct.

Sales and Rental Agents/Reps/Distributors (click to see how to add this revenue)
Do you represent great products either for sale (ex., medical supplies, ice cream makers) or rent (ex., apartments, heavy equipment)? See how SBI! can boost your sales/rentals by millions (literally). And, as an agent, you'll love the fact that since you own the C T P, motor, YOU are in control.

Affiliates (click to see how to add this revenue)
Add hundreds-to-thousands of dollars per month to your diversified monetization plan, without selling products of your own -- no warehousing, packaging, shipping! What if you do sell your own products? No problem -- choose merchants with products that complement what you sell (and vice-versa).

Referrers/Finders (click to see how to add this revenue)
Another great "add-on" monetizer. This model is as classic as business itself... get paid a referrer or finder's fee by an offline business for finding a customer (or a "lead") for it. The Net, though, makes it far more cost-effective and trackable.

Existing Online Businesses/E-commerce Sites (click to see how to add this revenue)
Already have an existing online business or e-commerce sites? Do you need an ongoing stream of free, targeted traffic... motivated, interested buyers? Use SBI! as a traffic-funnel, for a tiny fraction of the cost of your primary site.

Network Marketers/Multi-Level Marketers (click to see how to add this revenue)
Forget those spammy online lead-generators. Imagine if you could build your own unique site that attracted and PREsold warm leads to call YOU all day long? No more "you chasing them." That is exactly what you and SBI! can achieve together.

Net Auction Sellers (click to see how to add this revenue)
Put eBay to work for you, instead of vice-versa. Sure, use your traffic to drive some auctions . But you now own your own traffic. So sell other goods through your online store. Build income through Google ads and complementary affiliate programs. This is the way to do it -- be in control from DAY 1.

Local Offline Businesses (click to see how to leverage this business)
If you own an offline business with local clientele, a Web site is a must. Think of a Web site as a super-Yellow Pages ad... with 100 times the results... at 1/10 of the price. Use it to grow your business locally and, in many cases, to extend your market globally (yes, you!)

Web Professionals (click to see how to add this revenue)
Your design work is sharp and creative. Your clients like your sites. But they ask... "So how do I get traffic and generate revenue?" It's time to convert your satisfied clients into raving fans, while simultaneously boosting productivity and your own profits by 1000%.

Monetize! Build Your Plan

Content Traffic PREsell Monetize

Site Build It! Explained

You understand how the C T P motor drives Monetization.

You know how to Monetize. Diversify for income, stability and growth.

Now? Review the tools, or take action and start your risk-free, 1 month test drive.

Or choose another page. You are now on What Is "It"? Case Studies The Process: C-T-P-M    • The CTP Motor    • Then "M"onetize   (Click to choose another) The Tools: All You Need Compare SBI!: x vs. √ Certified Proof Test Drive SBI!

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