The "Small-Small Business" ("SSB")... we use this term to include any 1-to-10-person small business. It is not the same as the "SME" space, which one tends to generally think of as "larger small businesses and up."

SSBs include an infinite variety of niches (from antique watch repair to zoological gardening). That "niche-space" is forever expanding, with the number and variety of services and products growing geometrically. And it is the SSBs, the real backbone of our economy, that create and fill those niches.

While there are an infinite number of possible niches, the SSB space can be divided into a dozen types of businesses, each with its own particular monetization model. A monetization model is simply how you convert traffic into dollars, and is usually specific to your kind of business. For example...

If you are in the e-goods business, it's pretty simple. You sell e-goods.

But if you are an affiliate, you refer/recommend others to your merchant/partners who pay you a commission.

And if you are in the network marketing business, you will monetize your traffic by conversing with them offline. Your Web site's only goal should be to cause interested visitors to call you.

To summarize, a particular type of SSB (ex., hard goods seller or someone who finds leads/clients for offline businesses) has its own monetization model... it's own way of converting traffic into dollars.

It's a simple, but important, concept. And it's always critical to remember that MONETIZATION is the last step of C T P M. Yes, it is an important step, because it does deliver your financial bottom line.

But it's irrelevant if you have not first properly developed...

C T P.

The second key concept? Most small businesses stop at one MONETIZATION model. "I sell e-goods, and that's it." That is a big mistake. Why? Because...

Not everyone wants your e-goods. Most won't, actually. That's just the way it is. That's why high traffic is so important.

But, of the majority who don't want to partake of your primary monetization model, some will want to...

• click on an affiliate link
• click on a Google ad
• buy a complementary hard good instead
• and so forth.

Net results? Greater income. More stability. More flexibility to grow. More efficient and thorough monetization of your traffic.

SBI! enables you to add whatever MONETIZATION models are right for you... at the right moment.