Start Your C T P Motor
It Drives You and Your Business to "M"
Do Not Build Yet Another Unvisited Website
"Modern" sitebuilding software (e.g., Wix, Yola, etc.) continues to put up sites the "old-fashioned way." 👉 "Stunning" and "quick-and-easy" still rule the day... their day, but not yours.
Missing in action? C T P M!
Result? Any site can get a few pages into the search engines, but less than 1% rank enough pages high enough to win on the Web. Without that free, self-generated, targeted traffic, solopreneurs are doomed from Day 1.
A "stunning" look is a good start, of course. But there's nothing "quick-and-easy" about creating standout content. Without that engine, you cannot generate enough of your own organic, warm, willing-to-buy visitors. If you cannot build your "Brand of One," and if you cannot do that long-term, your online business might as well not exist.
That's why so many sites go from "stunning" to "stunned." So what's the answer? Think about it this way...
There Are No Bustling Crowds Online...
No one ever happens to "just pass by your site and notice it." There are no crowds milling past your doorstep. Instead, individuals search. Millions of individuals.
Consider this. Right at this moment, perhaps fifty individuals, scattered around the globe, are searching for information about...
If you are in any business connected to "peonies," that's good news, if you know how to capitalize upon it. And naturally, this example is true for all businesses. People are searching for information related to your business.
But here's the bad news that most e-business owners do not understand...
They are not looking for your business. No one is looking for you. After all, if they knew you existed, they would not be searching. They would already be customers.
Your prospective customers seek information. And yet...
What Is the Most Common Mistake Made
By Startup Online Businesses?
They fail to start at the beginning, by building the motor needed to drive to online success... C T P. What is the "C T P motor"?
Get in front of your potential clients or customers by providing Content. standout content. When you over-deliver on the information that people seek, wonderful things happen...
Surfers find you, generating targeted Traffic. Win them over ("PREsell"). How? Give them what they want... quality solutions, answers, information!
Instead, most websites start at the end... Monetization. They build sites about their businesses and their products and then are all set to Monetize (i.e., collect the money). There is little or no Content... at least not the type of information that people seek. So what?
So no Traffic builds. And PREselling never gets a chance to build your "Brand of One."
Monetization is the final result of doing everything else (C T P M) correctly. "M" comes last.
The easiest part of any small business site is collecting the money. The hardest part is building the C T P motor that delivers the PREsold visitors who are ready to convert into dollars.
Trying to reach M without C T P is like trying to cross your country by automobile, without a motor. It can be done... but you will need a rather costly tow truck (AKA "advertising"). And that means you will never own your own motor.
We all like to do what's easy and fun (set up the "M") and avoid what's hard (the C T P). And that is why 99% of online small businesses fail. No motor.
By the time a standard-"stunning" website is up, "quick-and-easy," it's too late. The solution? The only solution? Do it correctly from the start, if you are just beginning. Or start over.
Have you already built an elaborate e-commerce site? Too advanced to start over? SHOW
Master a Niche
Through the Delivery of Content
Why a "niche"?
A general-topic site (e.g., "travel" or "books") will never defeat Expedia or Amazon. A niche site attracts highly targeted visitors... pre-customers whom you can win over through the delivery of Content.
Remember The Fundamental Reality of the Web. People use it to seek information, to look for solutions. To succeed, you must start where your potential customer starts.
Replace the offline concept of "location, location, location" with "information, information, information." And the best kind of information is tightly focused, niche-oriented, standout content.
Naturally, the theme and its related topical web pages must tie into your business.
That way, Content Traffic PREsell flows smoothly to the last step, Monetize.
C T P M is the only way for solopreneurs to succeed online, yet so few follow this natural, logical process. Do what less than 1% of small businesses do...
Build a site that will be searched -- and found -- by prospective new customers.... tens, then hundreds of them, and then thousands every day, steadily building as your site gains in relevance and reputation at the search engines. In other words...
Build a Site That Becomes a Business
Whatever your niche, whatever your planned monetization model(s)...
Follow the best-practices-based, step-by-step SBI! process. Apply the built-in system of integrated tools to your own particular business to build a high-traffic, Theme-Based Content Site.
Why do you need SiteSell.com and SBI! to do this? Three reasons...
- 20 Years! SiteSell was the first to recognize the natural process of C T P M. We understand it better than anyone else and constantly improve its results. More importantly...
- Track Record We show SBI! members exactly how to do it. SBI! "step-by-steps" you to documented results.
- All-In-One = Focus SBI! provides all the tools, guidance, updating and 24/7 support that you need to focus 100% on building a business. Execute C T P M flawlessly.
All you have to do is deliver standout content about your theme/niche. SBI! handles the behind-the-scenes technology and complexity of building and marketing your website. That frees you to focus on what you know best... your business.
Build Your C T P Motor
Look elsewhere. SBI! builds businesses. Real ones.
That takes some time and work. Yes, the SBI! tools do eliminate "tedious and technical" work and time.
But real business still needs "BAM"... Brain Attitude Motivation.
SBI! members build traffic right into their sites from Day 1. It takes extra work upfront, but the long-term profit momentum makes it much more than worthwhile.
Meanwhile, every other company, from the largest sitebuilders and Web hosts to the lowliest "Get Rich Quick" ("GRQ") outfit, promises instant gratification. The big guys just do it more slickly, including Super Bowl ads that promise "stunning" and "easy" will somehow translate into e-business success.
Important Takeaway: It is not all about the "immediate, instant, now" of putting up a website.
A site without traffic might as well be in the Sahara Desert. It might be the most sensational website in the Whole Wide World. But, sort of like the proverbial tree in the woods...
If no one finds it, does it actually exist?
The time and money it takes to build traffic "after the fact" is enormous. The opportunity cost of that "instant gratification" turns into a very expensive, slow, inevitable failure. Do it right the first time by building traffic into your site from Day 1. (If you have too much invested to start over, see the link above.)
Follow SBI!'s C T P M. Start correctly from Day 1. Within a month or three, you will start to see results.
From that point on, PREsold, targeted, free traffic builds and builds and builds. And so do your profits, on an ongoing, evergrowing basis.
"God is in the details," goes an age-old saying. Start today with SBI! to execute the details of the constantly updated C T P M to perfection.